Self-driving cars may face yet another challenge: customer interest. While tech companies like Google spend millions readying the technology for the open road, an ongoing study by MIT has found that people don't actually want them—and interest is steadily declining.
For their study, MIT asked 3,000 survey participants about their interest in automated vehicles. Forty eight percent—practically half—said they would never own a vehicle that completely drives itself. And why wouldn't consumers want self-driving cars? It's a matter of trust.
Not only did participants express distrust of the technology, they don't feel they are safe, and are also uncomfortable with the loss of control.
MIT AgeLab and the New England Motor Press Association have posed this question two years in a row and the results also show a decline in interest, especially in young people. Last year, 40% of those age 25-34 said they were comfortable with autonomous vehicles, while this year, that number dropped by half with only 20% of the same age group still reporting trust in the technology.
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